On Steam's home page, users scrolled down through the daily highlighted deals to find the first of a series of story prompts. Depending on what action they chose, they are then forwarded to a sale page with a curated list corresponding to their choice. In this case, if you chose to drive around, you'd be shown a selection of racing games; if you chose to swim across, you get a selection of aquatic-themed games.
Splashy full page-width illustrations for each category of games. These pages showed users deals running on big games, but also introduced them to smaller indie games they may not have heard of.