Earthling Ambassadors

Creative Technology | Client: Whole Foods | Role: Lead Designer

In support of Whole Foods' Earthling Month campaign, we created an influencer kit with personality. The kit came packaged in a handmade crate constructed from sustainable re-used cardboard, and included a fresh pineapple or artichoke, 3D-printed food-safe ceramic parts, and an instruction sheet. When assembled like a Mr. Potatohead, the produce transformed into an Earthling ambassador that delivers a personal message to its recipient.

Two dozen customized kits were made and sent to high-profile online personalities, who then posted photos and videos for their audiences. This project resulted in several million impressions drawn from our influencers’ audiences.